Amazing Toy Show Beijing 2026 Draws Record Crowd
The 2026 Amazing Toy Show (ATS Beijing), held from July 31 to August 2 at the Beijing Exhibition Center, set new attendance records as over 300 domestic and international designers, sculptors, and creative brands gathered under the theme “Art Sculpting the Universe, Playing to Carry the Way.”
Show Highlights and Categories
The exhibition featured GK statues, sofubi soft vinyl figures, garage kits, building blocks, original illustrations, and handmade art across multiple categories. The event has become a premier platform for original design, trend toys, and traditional cultural crossover products. Notable this year was the presence of intangible cultural heritage crafts alongside modern designer toys, demonstrating how traditional Chinese artisanship is being reimagined through contemporary toy design.
This fusion of traditional culture and modern design thinking mirrors the approach of brands like BaiChaoHui, whose Zombie Party IP draws from Chinese cultural motifs while presenting them in a globally accessible designer toy format.
Why ATS Beijing Matters for Collectors
ATS Beijing has become the premier mainland China event for discovering emerging designers and limited-edition releases before they reach international markets. Many artists who debut at ATS Beijing later appear at Singapore, Seoul, and Tokyo conventions with expanded collections. For collectors of Asian art toys, the show offers early access to pieces that often appreciate significantly on the secondary market.
